Social Media Marketing(SMM)
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. Social media marketing is that the use of social media platforms and websites to market a product or service. though the terms e-marketing and digital marketing are still dominant in academe, social media marketing is turning into additional standard for each practitioners and researchers. Most social media platforms have constitutional knowledge analytics tools, that alter corporations to trace the progress, success, and engagement of ad campaigns. firms address a variety of stakeholders through social media marketing, together with current and potential customers, current and potential staff, journalists, bloggers, and also the general public.